Integrated Marketing Measurement: The Story That Proves Your Value

Another day, another deck To the envy of the rest of our Anglophile team, Mack was recently honored with an invitation to speak at SearchLove London. Which of course, meant it was time to create another spectacular slide deck. (And, y’know, put together a talk to go along with it.) Mack’s talk addressed one of […]

Arthur reading

Nuggets of Knowledge: November 2014

This month, we’ve got a hodgepodge of glory for your Nuggets of Knowledge: videos, articles, bacon. From semantic connectivity to collaborative creativity, from balancing your life to accomplishing your goals, from metrics to bacon, from the psychology of conversion to the psychology of narrative, we’ve got a little something for everyone. (Plus the bacon. Did […]

Putting the ‘Integrated’ into Integrated Marketing Strategy

Mack was recently asked to speak at C3 2014, a marketing conference hosted by Conductor. It’s not a surprise to us that they requested that she speak on the topic of community. Our Truly Monumental Guide to Building Online Communities made quite a splash when we launched it a year ago and Mack (and, consequently, […]

Arthur reading

Nuggets of Knowledge: October 2014

In this antepenultimate 2014 edition of Nuggets of Knowledge, we have the usual fun mix of reflection, applicable tips, and the linguistics of food. (What, we like snacks, okay?) Also, some people decided to dress up for Halloween. (You’re welcome.) So, read some good stuff from people we admire, point and laugh at the fools…uh, […]

Buckets Exercise: A Tool for Discussing Employee Burnout

Burnout Approacheth Once upon a time there was an employee who felt … burned out. She approached her boss, who valued the employee but didn’t quite know how to lighten her heavy workload. To understand what was weighing her down, her kind boss requested a list of what was currently on her large, overflowing, no-way-she-can-finish-all-this-Thanksgiving-sized […]

Better than Hawaii: Mack Web’s Best Summer Blog Posts

Because why gloat over your vacation pictures when you could be catching up on the genius you missed? Summer is a time for many wondrous things: swimming lessons and blockbuster movies, amazing thunderstorms and vacations to exotic locations, backyard barbeques and entirely more ice cream than can possibly be healthy. You know what summer is […]