In our humble opinion, it’s all about building a community around your brand
Here’s the thing. The way people consume information has changed. Marketing has changed. Shoot, the way we build relationships has changed.
And we’ve adapted. Society has adapted, families have adapted, governments have adapted, and lowly little marketing companies have adapted, too.
It’s not just about ranking #1 on Google. It’s about building a kick ass brand that a lot of people trust and that’s going to be around for a while. It’s about having a personality. And most importantly, it’s about getting your product or service in front of the right people. And by “the right people”, we mean the ones who want to tell all of their friends about what you do (we’d prefer screaming from the rooftops).
We integrate stuff
Kind of like peas and carrots. Only not with vegetables. Scratch that, make it chocolate and peanut butter, instead.
No matter what we’re trying to accomplish for your business, we start from goals. We don’t even consider the capabilities of the various tools until we know where we’re headed.
Together we develop goals for your whole business and then determine key performance indicators that will prove we’re effecting change. That keeps you informed and us on our toes. Which is an apt position given that our Fearless Leader used to be a ballerina.
Our work together is extremely collaborative and agile (there’s that dancing thing, again). We are continuously iterating as we execute the creative strategy that’s going to accomplish your goals, build your community, and make a big difference in your business. We constantly analyze the data and use it to determine where our efforts really belong.
All of which is fancy talk for: we dream big, target the right people, do our stuff well, and keep an eye on it to make sure the train doesn’t derail or head down the wrong track. And then we do it all over again.
And we use a whole bunch of tools to do it
None of these kids works well all by themselves, so what you get with us is a package deal that includes:
Search Engine Optimization (SEO) remains an incredibly important aspect of your web marketing. But things have changed. SEO has become a part of a more integrated marketing approach and it is an integral piece in our community building puzzle.
Without valuable content, there really is nothing. Meaningful content is what inspires connection, communication, and online engagement. It’s what attracts the right people to your community and your business.
No matter what we’re trying to accomplish for your business, we always start from goals. We don’t even consider the capabilities of the various tools until we know where we’re headed. Especially when it comes to social media.
Design and user experience are not just about making things look good. In order to build an engaged audience around your brand, you’ve got to consider what your customers need and the best way to present it to them. Google cares about this stuff, too.
If you can’t measure it, it didn’t happen. Data is what helps us understand that what we’re doing is actually working. It’s what allows us to make educated decisions about strategic and creative direction moving forward.