10 Key Reasons Why Cheap SEO Agencies Should Be Avoided(Updated 2019)
The concept of SEO is helping businesses get more customers through the internet. Not everybody can improve the ranking of a website on a search engine. It requires specific knowledge and skills that one gets through learning and experience. That’s, businesses opt to get services from professional SEO agencies.
As a result of the competition that agencies face against one another, others have decided to use price mechanism as a way of getting more clients. They charge low prices, and clients go for them, thinking that they have found a deal that will make them save some money in the process. They do not consider the reasons behind the relatively low prices compared to what other agencies are charging. If you also wonder why such SEO agencies are cheap then the reasons you will find here will explain to you why you should completely avoid their services.
They do not have consistent quality content
The first impression on your site will either make the client love it or never come back again. If you can provide clients with quality content, then you can always be sure to get a lot of traffic each time you have a new post. The truth of the matter is that you have to spend quite a good amount of money to get the quality content that can keep your clients coming back for more.
The fact that an agency decides to charge relatively cheap compared to what other service providers charge means that they have plans on how to cut the budget. The number one way that they can use to cut the budget is reducing the amount of money they spend on content. This means that they will also go for relatively cheap content which may not be of the same quality as that of most experienced content creators.
Most clients leave negative feedback on content that does not provide them with any information. They will not be willing to such information with their friends. In a case where one has invested a lot of money in getting content, they do not have to worry about getting traffic.
Once the first batch of readers appreciates the content, they will always be willing to share other related content with their friends. This will automatically increase the traffic on the website. On the other hand, if the first people to read content on the website find out that it does not have any vital information, they may advice other people not to visit the site.
Getting good content creators requires a lot of research, which means one has to invest a lot of money. Hiring cheap agencies means that you cannot have access to great content creators. Avoid them and go for those that will focus on improving your brand.
Their level of skills may be too low to offer good services
When hiring a small business seo agency and you notice that they are far much cheaper compared to the known agencies, you should think twice. The reason for such charges can be that they are not able to compete fairly with the other agencies based on service delivery and therefore opt to reduce their prices. This can be a strategy that they are using to get many clients so that they can make money just like the other experienced companies. Since people always love cheap services, they will rush to the agency thinking that they will save some money in the process.
The truth is that such services will not improve the performance of your website. You may have to look for an experienced service provider to start over again and rebuild the website ranking from scratch. Most people that have gone for such services always have to rethink their strategies because in most cases, they do not work.
The industry has new agencies that do not have what it takes to get your website on the first page. If you do not notice any changes in the performance of your website because you get cheap services, then know that you made the wrong decision when hiring.
In the service industry, anyone that will offer you top-notch services will charge a lot of money. SEO services require patience and close attention from the company offering the services, and this means they will have to charge you a lot. Any company that promises you great services but does not charge an amount that relates to the excellent quality services does not have your best interest at heart. You should take your time to research the SEO agencies before hiring. During this time, be cautious not to focus on the cost first. Focus on the quality that you will get from the company.
They rely on automated tools to offer the services
As we know, building a brand on the online platform requires patience, performance and a lot of investment. This means that agency you decide to hire should use the most practical means to help build your brand on the internet. Using automated tools, maybe an excellent idea but will never help you get your brand the authority that you wish to have on the internet. It is essential to take time and study the audience so that you know what they exactly want. This is the only way that can help you to come up with content that can keep them coming back for more.
Automated tools do not have any means of reading the minds of the readers so that they can create helpful content. Creating a brand on the internet is a process that should be done using steps. Such automated tools look at the result without focusing on the process yet the process of building the brand is what matter most. Automated tools are short-cuts that such agencies may use to make you think that your website is on the right track. After some time, you will realize that it did not work to help improve the performance of your brand on the internet.
SEO services require one to get down to work. If there was any chance that you could use an automated tool to do such a thing, then there is no need for hiring anyone to help with the process. The fact that you are going to hire an agency means that it is an art that requires specific skills. The skills should be put to work over a specified period. When you look at those companies that have created great online profiles, you can be sure that they took a long time to build. Such companies spend a lot, and in the end, they reduced marketing costs by a significant margin.
They make use of old methods to provide SEO services
SEO keeps on improving. Agencies that are known to provide the best services to invest a lot in research. They can only compete with other agencies when they come up with new ways of improving website ranking. They need to develop new ways of reading the audience and knowing what they like. The focus should not always be cost. It should be the value that a client will get when they decide to hire the agency. It should be a strategy that will enable clients to create brand awareness on the internet. It should also focus on the long term improvement of the brand. To get such a service, a company has to spend a lot of money.
Cheap companies do not put any investment in research. They mainly rely on old methods to provide services to their clients. Since new trends mean that there are new ways of delivering quality SEO services, the old techniques become obsolete with time. Using such methods may not get companies to create a good profile that can keep clients visiting many times. As a client, if you notice that an agency is charging relatively lower than what known agencies are charging, then know that they will be using old methods to try and get traffic to your website. It is not possible to compete using old methods when there are already new methods in the industry. Readers will trust the sites that make use of the latest techniques more than those that make use of traditional methods of getting traffic.
To be updated means that agencies spend a lot of come up with the new methods. Even if they are not the ones that come up with the latest techniques, they will have to spend a lot to learn how it is used. They will also have to buy the idea from the original owner. This translates to high charges on the part of the clients.
They do not include live chat and socialization tools
Bearing in mind the good things that come with quality SEO services, it should be expensive. One of the features that those who offer cheap SEO services fail to include is the ability to chat with your clients. This means that clients may feel that they want to leave some reviews, but then it will take a long time before their suggestions can be implemented on the product. Search engines also make use of interactions with clients to rank the sites. In case you do not interact with your clients, it may not be possible to have any good ranking.
As a business person, it is essential to know what your clients are saying about the products you have. It is the best way anyone with products can use to improve so that they meet consumer needs. In case you do not have any option of socialize with your clients, it means that you may not be able to meet their requirements. In the long run, clients will keep going for other products because you do not always address the issues they have.
Experienced agencies ensure that you have all the features that will enable you to interact with your clients. They will also advise you on methods you need to use so that you can interact with your clients for the best results. If you go for the cheaper services, you may end up not getting such features, and this means that you may not have a relationship with your clients which is not suitable for your brand’s image.
The use of Black and Gray hat techniques
If you take your time to look at what affordable SEO offers, you may be surprised that most of them aim at producing immediate results. This means that they opt to make use of black and gray hat techniques that focus on boosting traffic within a short time. Business people who choose to use such methods end up getting banned from using the search engines. This means that such services may bring back to nothing. You may not be on the search engine at all. The use of short-cuts to beat other business owners is highly discouraged. It may appear appealing until you are barred from making use of the website to market your products.
Search engines value their reputation. They do not want to be known as those that help business people to market their products without using the right means. Using high-quality backlinks is a practice that has enabled businesses to have the best relationship with their clients. Using the proper process ensures that clients trust your products and you can also get referral from the clients. On the other hand, getting services from people who use short-cuts to provide traffic makes clients to lose trust in your products. When they see that traffic has increased by a large margin, they start to think that there might be something that is not right about the traffic.
The only way you can avoid using such methods is when you get services from experienced service providers. These are people who know what it takes to develop your brand image on the internet. Avoiding affordable SEO agencies will help you to prevent such cases and build a reputable profile that will get many clients coming for your products.
The cheap agencies make use of cookie-cutter strategies
When building the image of your brand, you always want to include your objectives and goals to appear clearly. Clients can make use to this to see whether you have their interest at heart or not. Cheap agencies focus on the traffic that they should bring to you site rather than the outlook of the website. The content is what should bring a lot of traffic rather than depending on traffic-generating short-cuts to get to the end product. Such a method does not in way help the owner of the business. It ends up bringing content to a website that does not have what can keep people coming back for more.
Such a method will bring one-time traffic to your website. Since they do not have the skills to keep clients coming back, it may have adverse effects on your existing clients. They will keep wondering why the many clients that came to the site did not appear again. They may go for better deals elsewhere. They will feel that there is a better website out there that has better content that what you have to offer. You will lose the money invested plus the few clients who had trusted your business from the start.
They do not focus on the longevity of your business
Successful SEO is built in phases. Experienced people know how to go through the stages one after the other until your business is known and loved by many people on the internet. When they charge cheaply, it means that they do not have any such interests. Even if they are going to put your website on the right track, they will not give you the services you need for the long-term benefits. Any business strategy that is not focused on the long-term success of your business is not suitable for the company. Even if it brings clients to your business in the short-term, it may end up making it hard for you to improve the image of the company in the long-run.
Cheap agencies are interested in providing short-term solutions to your business. For SEO, such solutions might not help the growth of the company. It will bring people to view the products, but few or none will make a purchase. This means that in the end, you are the one that will have lost. Successful SEO focuses on ensuring that clients who visit the site can appreciate the products and services. This way, you find it easy to win other clients who will also keep bringing more of their friends. People who make use of cheap SEO agencies to help improve the rank of their websites ends getting lower ranking in the long run. It is better to take your time and move up to higher-ranking slowly by slowly.
SEO requires time to improve, and time is money.
As you know, improving your ranking on a search engine requires that you be patient and persistent. Hiring a company to do all this means that you will pay them for a long duration. They need to explain to you how they will carry out every phase of the process and why you need to trust them to improve your business. Experienced companies will promise you to deliver quality results but then will require a lot of time to be able to achieve it. They will be checking a lot of aspects of your website to see whether the brand is making progress or not. They will then take all the necessary measures to ensure your business is on the right track.
If anyone offers to give you such services cheaply, it means that they are either not experienced in work or will not provide what you need. It also implies that they will take a short duration while providing such services. Any SEO expert will tell you that it is not possible to make any meaningful changes to your search engine ranking. This implies that anyone offering cheap services will not many impacts on your online brand image.
Cheap SEO agencies do not make good income, why trust them to improve your revenue?
When you look at most of the cheap SEO agencies, they are small companies that do not make any money. The most expensive ones have a lot of clients and make a lot of money compared to the cheap ones. This is because clients already know that they have to spend quite a good amount of money if they are to get the best quality services. If the agency does not have a strategy to enable them to make money, then there is no way they will help you make money. Some of the agencies who do not have any skills. Once you pay them, they may even fail to communicate again. The price is just an attraction they have put to attract people to their services.
Most of the cheap SEO agencies act as brokers. They take jobs from clients and forward to other agencies that can perform such tasks. This means that they do not have what it takes to be in the SEO business. You need to hire a company that you can trust easily. Such a company is one that will explain to you how the work will be done so that you understand why the process is expensive. A cheap agency will convince you by showing you how much you will save if you get services from them. They will not focus on the quality of the services they offer.
In general, to build a great brand on the internet, you will have to spend a lot of money. The reason we have discussed prove that cheap agencies may appear to be giving you a good deal, but in the real sense, they are not helping your business. You need to do a lot of research about an agency before you decide to hire them.