How Can Small Websites/Business Can Compete With Big Brands On SEO
As the owner of a small online business or website, it’s only natural to feel somewhat intimidated by the prospect of trying to compete with big players in your industry. After all, big businesses have enormous marketing budgets at their disposal and have many advantages in their favour. However, you may be surprised to learn that you can hold your own against massive competitors with clever use of SEO strategies. True, big businesses have a lot on their side, but there are many unexpected positives of running a small business. Read on to find out how your small business or website can compete with big players in SEO.
Positives of a big domain
If you want to compete against the big guns, it’s important to understand what weapons they have in their arsenal. Large businesses have several major advantages in their favour that improve their SEO and make it easier to rank highly in search engine results.
Big businesses almost always have huge websites with many pages. This gives the company a head start in a couple of ways. First of all, this improves the overall authority of the domain. A large number of relevant pages also make the site appear more trustworthy from the point of view of search engines. This also makes it more likely that the site will have an impressive range of backlinks. This also goes towards a very high search engine ranking.
At the end of the day, big businesses can build and maintain these large websites because they have enormous digital marketing budgets. Furthermore, they have money to spare to spend on campaigns, paid traffic and other strategies to boost their SEO. Small businesses can’t realistically hope to devote this much money to maintaining and improving their websites. However, that doesn’t mean that a small business can’t match the big players in terms of search engine rankings.
Advantages of a small online business
Just because the big companies have so much up their sleeves in terms of SEO, the outlook is sunny for small businesses. In fact, there are some benefits to running a small business with a small website which you can exploit in order to compete with the big guns.
For a start, you have complete creative autonomy over what does and doesn’t make it onto your site, and you get the final say on how your website should change and improve. Small websites come with big freedom. You have the freedom to use trial and error and switch your marketing focus until you find strategies that work for you and your business.
Part of improving your site’s SEO is experimenting and trying out new and creative ideas. When your site is small, it’s quick and easy to try out lots of new ideas in a small space of time. This process is far more time-consuming with a large website with thousands of pages. Therefore, this gives a small business owner to adapt and change far more quickly than some of your larger competitors.
Small website owners are also able to achieve sharp focus on a particular topic. It’s perfectly acceptable for small sites to cover just one or two subjects in great depth and with far more focus than a major company could hope to achieve. This allows you to carve yourself a niche in your industry and become the go-to experts for your particular area of specialism. This gives your site a sense of authority and authenticity, which all goes towards building a loyal customer base.
How can I compete with the big guns?
As you can see, there are plenty of reasons why it’s possible to compete and succeed against your larger competitors. In order to match or outrank them on search engine results lists, you’ll need to know some clever SEO tweaks to help your site stand up to the rest. Here are our top tips:
Be specific with keywords
Remember when we said that being niche can be an advantage when you’re a small business? This applies to keywords. Big companies tend to use broad keywords that are reasonably non-specific. You aren’t held back by this constraint. In order to compete, you should do the exact opposite. Prioritise improving your rank for specific keywords that your larger competitors aren’t covering. This means that you have a more realistic chance of ranking very highly for these keywords quite quickly, increasing quality traffic and leads to your website.
Go where the big businesses won’t
Big businesses tend to avoid running any content that’s critical of another company’s products or services. This is because they need to maintain relationships with other similar businesses. However, many consumers want to hear honest reviews of products and to hear expert comparisons of different options available to them. This is where small businesses come in. You’re at liberty to critique and compare products and use the associated keywords. These keywords are pretty popular in searches, and you can mop up the traffic that isn’t being directed towards your larger competitors.
Provide awesome customer service
As a small business owner, you have the time to invest in providing your customers with a personal service that big companies can’t hope to match. So, take the time to interact with clients and build great relationships. All this effort can lead to awesome reviews and encourages people to share your website on social media. This is a great way to increase traffic to your site and indirectly improve your SEO in the process.
Carve out your own niche
Yes, we know we keep saying it, but niche is good when you’re a small business. Your large competitors really have to take a jack-of-all-trades approach to their site content and try to cover a wider range of topics related to your industry. You, however, can pick just one aspect and cover it really, really well. When you’re a small business, you’re better off focusing on becoming the leading experts on one particular topic than covering all bases too sparsely.
The bottom line
Hopefully, you now understand that being small doesn’t mean that you can’t compete with big companies when it comes to SEO. By utilizing a few simple tip and tricks, you can build the success of your site and stand up to the competition in terms of search engine rankings.