How to Get Affordable SEO Services for Small Businesses in 2020
SEO is a term that most small business owners have heard. They understand what it is, but not necessarily how it works. They know you need to pay to receive the best services, but most people don’t understand the true cost or the meaning of “affordable”. Search engine optimization is an important marketing tool that every small business owner needs to understand and utilize to the maximum efficiency.
As the owner of a small business, it can be tricky to start any marketing campaign. You may be concerned about where the best place is to start. Traditional advertising can cost large amounts of money and a budget that many small businesses simply do not have. While advertising on search engines may seem like a good idea because of all of the traffic they receive, SEO is actually a better and more proven marketing strategy.
Search engine optimization has numbers to back up its use and effectiveness. It is a proven strategy that can increase your traffic by up to 90%. While this can be done by yourself, it may be best to look into search engine optimization tools that are affordable for you and the budget of your business!
What is SEO?
SEO stands for search engine optimization. This is the act of optimizing your website to fit the search algorithms that are used by any search engine to lead people to the desired results for their keywords. Lucky for us, most of what a search engine looks for is known, which makes optimizing your website easier than ever before. This process generally costs less than advertising and can be easily tracked for effectiveness through a variety of analytics tools.
SEO is proven to be 90% more effective than running ads for your keywords and business. This is because nearly 75% of all people skip advertising on search engines. Everyone trusts Google to deliver them with results, but ads just mean someone paid to be up there. People don’t trust these to be reliable or what they are looking for all of the time. This is another reason that SEO is important: search engine optimization increases your rankings up the search engine result chain, making you closer to the front of the line when people click through results. Making sure that you are higher in the search results allows people to find your company at a higher rate. People rarely click through more than the first five results when they are trying to find a business. Keeping your website high in the search results ensures that you are one of the top links people click on.
How Can You Optimize Your SEO Effects?
SEO can be easily tracked and is something that is almost necessary for a small business to have. While doing it yourself is always an option, the best way to optimize your search engine effect is to look for SEO services that can help you to track and customize your business’ marketing approach. Some services that you can use are free while others cost little for you to utilize. By having some kind of service to help you with your marketing campaign, you can easily increase your SEO results.
While many people debate whether they should pay for search engine optimization, it will deliver you better results to find a reputable agency to help to optimize your keywords. Agencies and services are often tailor made to match your business. They can help you to track the best ways to further your business and will monitor their products for you. This allows you the time and energy to focus on making sales and fulfilling the needs of your customers rather than trying to analyze a bunch of data. These services can be extremely affordable for small businesses.
What Qualifies As “Affordable” Services?
This is the trickiest question to answer when it comes to finding affordable SEO services. What every small business can afford is different depending on what you intend to get out of it and the amount of money you can immediately put into the strategy. Depending on the types of services you intend to use, an affordable SEO service can be many hundreds to many thousands of dollars. The best SEO services will work with the budget that you set for them and help you to receive a catered experience. They can also steer you toward other products that fall within your budget or that you should consider as the next steps. A good SEO service provider like small business seo will want to see your company succeed as it provides them with business to support the long term.
The next question that many small businesses have is what they should budget. When choosing your budget for optimization, you need to keep in mind that SEO is not a guaranteed overnight boost to your business. This is a long term marketing strategy, meaning you’re more likely to see a larger return, the longer you let the SEO work. This strategy is something that can take many months for you to see the return and success. Setting your budget means that you need to figure out what you can spend on this advertising for the long term. Most professionals recommend that you budget for at least six months worth of SEO services for your business and not expect to see a return for a minimum of three months. While this may seem daunting, long term strategies are meant to last and allowing it time to work will provide a larger return in the future.
What Are Ways To Find Affordable SEO Services?
First and foremost, the best way to find affordable SEO services is to start out utilizing a search engine. Strategy based companies that are higher up in the search results have utilized a good search engine optimization campaign to get themselves there. The search engine is also acknowledging that they are a trustworthy service that other people and businesses have seen success with. There is a lot that goes into a company showing up high on a search engine’s results, including reviews and other sites linking to them as a resource.
Other affordable SEO service options are freelance services. They take postings from job sites and forums to help you create your SEO strategy. You can post job openings through these sites or even through your own website and these freelancers will respond. While some people get nervous at the sound of the word “freelance”, freelance SEO engineers often have a vast experience with a variety of different companies, making them more likely to be familiar with your product and clientele. This means they are often the best suited to monitor and work with you to see the biggest success.
There are pros and cons to utilizing any service, and, of course, you have to remember the vision of your company and the amount of business you are looking to support before you even begin looking for a service provider. Finding a service is a process that, though it can take time, doesn’t simply end with picking a person and just sending them money.
Even after finding these services, it is important that you do your research on the company. Just because a company does pop up first does not mean they are the best fit for you and what you want to do for your business. There are companies that offer “cheap” SEO services and do not provide as high quality of a product as other companies that simply charge you a small amount more. Reading reviews from other purchasers and clients is always worthwhile when it comes to choosing the best fit for you. Reading the vision statement of the company is also a good place to start in figuring out whether a company is worth your time.
What Is The Difference Between “Cheap” and “Affordable” SEO Services?
This can be a tricky question to answer as many people equate “cheap” with the “affordable”. The truth is that these two words are simply not the same when it comes to any service that you will be investing in.
“Cheap” is usually a convenient and fast band-aid to your marketing needs. “Cheap” services are out there, but they do not offer the same quality for your business. These companies charge significantly less, but they focus on a copy and paste solution to all search engine optimization. This means that what they do for you as a shoe repair company will also be done to your neighbor who owns a music store. Because every company is completely unique, this approach is rarely successful and is generally a money pit for the business owner. If you intend to utilize a cheap service, know that you will most likely be back in the market for another agency in the near future.
“Affordable” services are services that fall within your budget but that have a vested interest in your business. For instance, an SEO service provider may charge you a couple of thousand dollars a month but provide you with detailed information about what search terms are driving customers to your site, when traffic is highest, and what you can do next to further utilize your newly SEO friendly site. These companies will monitor the SEO keywords that are driving business and help you to adjust your website accordingly.
While affordable services are usually more expensive, they are also ten times more likely to make a return for your business. A more expensive service will be more helpful to you in the long-term marketing of your service or company. It will also allow you the confidence to invest more money in your business as you grow.
Are There Ways To Get Free SEO Services?
There are absolutely free SEO services that you can utilize depending on the kind of business that you run and the kind of search engine optimization you would like to see. For instance, Google Analytics is free to business owners who want to see what search terms are doing the best in guiding people to their company. Owners of Etsy stores can use ERank to make sure they are getting the most out of their keywords. The company which hosts the domain for your website will have an effect on the kind of analytic and tracking tools that you will have access to. Using these built-in tools can be a good way of seeing what your customers are looking for.
As SEO becomes a more prevalent marketing strategy, more and more convenient tools are being released that allow companies to utilize them for free. They are becoming easier to read understand, even for those with no previous experience in marketing and analytics. This is good news for people who are looking to try out SEO without a risky monetary investment right off the bat.
While free is always good, utilizing free services is an extremely involved process. These tools have to be monitored by you as the business owner. This can be inconvenient and time-consuming when you are trying to find the correct search keywords that drive the most traffic to you and it can be difficult to read if you do not have experience. Finding an affordable service gives you someone to monitor and analyze this data and help you to change your plans accordingly. If you would rather not put the time into it or if you are busy with your business, shop for a service that will better meet your needs.
As a business owner, it is important that you utilize every marketing strategy at your disposal. You need an advertising strategy that works and has a proven success rate. Search engine optimization offers you the confidence and peace of mind at a fraction of the cost of other marketing strategies. Finding affordable services to help you optimize your search engine presence ensures you will have more traffic driven to your company. In a world so heavily influenced by search engines, SEO is your best option in the success of your small business.