Why SEO Is Harder for Small Businesses- Top 15 Reasons
SEO has gained a lot of popularity for the past few years, and it’s all for good reasons. Since there are lots of other businesses online, Search Engine Optimization increases a website’s visibility so that it can stand out from the rest and attract customers. Also, this technique offers other benefits such as boosting brand reputation and recognition. However, when it comes to SEO, many small businesses are finding it hard to implement it. While big companies reap the benefits, small businesses are still struggling with SEO. Why?
In this piece, we’ll list and explain how and why small businesses are not performing well in this technique.
1. Small businesses do not have adequate capital to invest in SEO
Just like any other investment, SEO requires a lot of input in terms of money. Small companies do not have the capital they can put in such an investment. They are already investing all the money they have in other ventures and may, therefore, miss out on such an investment. SEO is an ongoing process that requires one to keep investing money if they want to see the best results. This is because they are hiring agencies to concentrate on building their profile on an online platform. In case a company does not have enough money to invest, they may find it hard to come up with a profile that can compete with what other companies have on the same niche.
2. They are inexperienced to engage in SEO
Small businesses do not have the experience like the large businesses that have been in the game for a long duration. The fact that a company is small means that it is just getting started. Few people know about the company and it will take extra effort to get clients to follow their brands on the internet. Unlike such small companies, the large businesses already have a reputation, and many clients will be willing to follow their profiles. They do not have to introduce clients to their products because a number of clients are already using them. They will find it easier to develop their profile because of the many referrals they are likely to receive. Small businesses have to spend money and time before they can achieve half of what the big companies have achieved in SEO.
3. Search engines have favor on big brands
Search engines tend to favor the big brands that have been in the industry for some time. Most clients keep clicking on such websites, and this means that they will have higher ranking compared to the smaller brands. Consumer behavior is one of the factors that determine ranking on the search engines. If you are going to use a keyword that a big company is also using, you will have to put in a lot of effort for you to make it in the industry. Consumers tend to love big brands compared to the smaller ones. Search engines will rank smaller companies lower than higher ones because majority of the clients go for the big brands.
4. Small businesses do not hire agencies to work on their sites
Compared to the big businesses, small ones have a small workforce, which means that people have to be engaged in daily operations of the business compared to SEO. One may not have the time to keep updating content so that clients can keep coming back for more. Even if they decide to be updating content regularly, it may not be well-researched because they do not have the time to understand what the audience wants. SEO requires a lot of attention, failure to which the performance of the website will go down very fast. Big businesses can perform well because they outsource such tasks to agencies that have experts that can focus on building profiles on their behalf. This means that they can focus on productions in the company while the online profile also gets done by experts.
5. SEO does not come first for small businesses
Your business does not have a lot of money for expansion. All the income you get is put back into the business to try and expand it. This means that only few resources are put aside for SEO. Getting a business to perform means that it has to be your priority. All funds must be channelled to the project. Small businesses channel their resources to other sectors and fail to focus on SEO. As a result, none of their sites can appear on the first page of the search engine. Since small businesses do not put a lot of focus on SEO, they end struggling to get the best results on the platform.
6. They do not focus on the changes that take place in the industry
For a small business, resources limit the quality of operations that they can have to improve their SEO performance. SEO keeps changing from time to time. For the best performance, it requires that one should be checking every day to see ways that he or she can use to improve performance. Small business owners are focusing on performing general functions in their business. This makes it hard for them to keep up with the changes that happen to SEO. They end up using old methods that cannot have any positive results bearing in mind that large businesses keep their sites updated.
The problem still goes back to the problem of inadequate resources within the business. They do not have enough money who can keep the site updated with changes that take place in the industry.
7. Small businesses have small websites
In SEO, a small site is a disadvantage to the business owner. Such a website might only be able to accommodate a certain number of within beyond which it may shut down. Bigger businesses have websites that can contain a large number of clients at a time. Such sites also allow the clients to provide feedback which can be used to improve the products for better customer experience. Without such a feature on the website, small businesses are not able to respond to customer feedback. It makes the clients search for other sites that can respond to their reviews.
Clients always want to be associated with companies that have their interest at heart. They can only be sure of this when they have a website that has all features that focus on client satisfaction.
8. Small businesses hire poor services providers
When looking for seo for small business, small businesses do not put their focus on quality. They look at the cost of getting SEO services. This is a strategy that only leads a person to inexperienced people who do not have what it takes to provide the best services. There is no way you can hire people with inadequate skills to compete with those who have a lot of experience in the industry. The big businesses go for established agencies that have a good reputation in the industry. Most of the small business owners do not take their time to research about the SEO industry to see the agencies that can offer them the best services. They go for people who do not even know what it takes to build an authoritative profile for the business. Most of the agencies they hire always make use of short-cuts to get traffic to their sites. This ends up having adverse effects on the performance of the company.
9. Small businesses do not have trust in SEO
Most people only trust things that they have experienced their results. For small businesses, they have never seen any good results from SEO which means that they still do not believe that they will be the best of results. The big businesses continue to put more investment in SEO because they have tasted the fruits and therefore know that with time, they will be getting more clients. When one is just getting started in SEO, they fail to get any clients. It requires persistence for one to get the first client through such a platform. Small business owners do not have such patience and perseverance and that is why they continue to struggle with SEO.
10. They do not have personal relationships with search engines
For big companies, they always have relationships with search engines and can contact them at any time they feel like. For example, when the ranking of a big company goes down they can contact Google to ask why the rating has gone down. Google can explain to the company why the ranking has gone down and will also advise on the steps that should be taken to rectify the problem. Most of the big companies are the main reasons the search engines have a lot of traffic. They have to attend to such clients personally.
The small businesses, on the other hand, do not have any good traffic that they bring to the search engine. They do not have any personal relationship with the search engine because their websites do not have the best ranks.
11. It is hard to get quality backlinks for small businesses
Having quality backlinks act as a stamp of authority on your brand. In case you mentioned by a famous publication, most of the client will trust your products, and you will get clients in return. The small businesses are not able to convince such publications that they have the best products. This is because they do not have tested products and many people do not know about them. For the big businesses, the brand quickly gets quality backlinks with even asking to be mentioned. Many people already know and are using the products. This makes it easier for them to grow the site and get better ranking on the search engine.
12. Small business owners have ineffective websites
Clients are only willing to visit effective websites. From time to time, business owners have to ensure that their websites provide information that is useful to the clients. Small business owners to do not focus on this. It is the reason why many people opt to go for well-established websites. The fact that small websites are not effective means that readers also fail to trust the information that they get from such sites.
13. Software and tools used by small business owners are ineffective
Site owners always have to use tools that can determine whether the site is functioning well or not. The big businesses invest in the most modern tools and software that can be trusted to analyses the site and provide the best feedback. Such companies make use of the feedback to make changes to the website so that they can improve performance. Small companies only depend on free tools and software that cannot perform more complex tasks. This means that they are not able to monitor the performance of their websites for the best results.
14. It is harder for small businesses to come up with competitive strategies
Just like any other form of competition in business, SEO requires firms to keep improving their game. Small companies do not always have any new strategy that they can use to compete with other sites. They keep on duplicating the old methods that have been used over time. This makes it hard for them to match the big companies that have invested a lot of money in research related to SEO.
15. Small business owners only operate within a small locality
SEO should cover a vast region if it is to be successful. There is no way a small brand that is only available within a particular area can outsmart a brand that is already known over a large area. The fact that there is a lot of competition for the market means that larger brands will always have a more significant say. The operations of small business entities limit the growth of their SEO. They are not able to get traffic from other regions because their products are not known by many people.
The performance of small businesses in SEO will only go up when they start trusting it to bring them more significant results. If they continue using old methods of marketing,they may continue struggling and won’t compete with larger businesses. SEO is the way to go, and even small businesses should incorporate it in their marketing efforts. If you’re a business owner and can’t do yourself, hire an SEO agency and watch your business grow