Why Every Business Can Afford SEO
Every business in this day and age needs to be marketable and easy to find on the internet. This can be challenging in today’s market for many reasons. First of all, the online market can become over saturated. Your business can easily be lost in search engines, buried under mountains of similar businesses that aren’t offering the same quality or services that your customers are looking for.
Search engine optimization is the best way to increase the traffic on your site. Every layman trusts Google, Yahoo, and Bing to lead them to the best options for them. Whether it’s business or information, search engines are the go-to for websites for everyone who uses an internet browser. As a business search engine optimization is incredibly important to understand and utilize throughout your web page.
What is SEO?
SEO is a fairly recent development in the business world. SEO stands for Search Engine Optimization. Search engine optimization is the process of tailoring your website so that it appears higher in a search engine’s results. This might sound difficult, but it’s a pretty straight forward process.
You see, every search engine has a system, or algorithm, that pulls information from websites. If your webpage has the correct information that this algorithm is looking for, your website will appear higher in the search results. The more clicks, or visits, your website gets, the more it moves up the rankings and makes it one of the first things that your potential customers will look at. Because of the trust that most people place in search engines, the higher your website is on the search engine results, the more likely you are to get clicks. There have been studies that suggest that most people don’t click past the first five results.
Luckily, what most search engine algorithms look for is mostly known. This makes it easy for companies to tailor their web pages to their clientele and search engine needs.
What Does Search Engine Optimization Cost?
There is good news for people that are seeking to optimize their web page. The process of creating a more SEO friendly site is completely free, as long as you are the one writing content for your web page. Unlike an ad that is run through a search engine, SEO can be done for free as long as you know what the search engines are looking for. While ads cost money and guarantee that you appear somewhere in the top results, SEO can be done just by making sure that you use the correct words on your search engine.
If you prefer, you can also choose companies that can create search engine optimized content for your website. The cost of this depends on who you contract and what method you use to contract them. For instance, you may choose to go through a content mill site which will generally cost you less, but can churn out lower-quality content, or you can choose to contract a freelance writer through a message board or a job posting on your own website. People who work as freelance writers know the algorithms of search engines and can include the keywords at the correct frequency to make sure that your search results come up quickly for your clients. While this does have a cost associated with it, if you are new at writing website content, or simply have a business to run, it can often be the better option.
Are SEO services affordable for All Businesses?
The easiest answer to this question is “yes”. There are affordable small business SEO services for every budget. Whether you are looking to have content written or you’re looking to have a company track your overall SEO presence, there are companies and writers who are willing to work with any budget. The best thing to remember is that you cannot overspend on your SEO or you can break your business. You can always increase your budget and add services later, but you should expect SEO to take time as a marketing strategy rather than becoming an overnight marketing success. A good SEO campaign can take at least six months to take hold. This is why it is important to have a budget for the services set aside for at least six months worth of work.
What is the Difference Between “Free”, “Cheap”, and “Affordable” Services?
There are so many agencies and people out on the internet market that offer SEO services. As a business, you need to do your research and find out what is right for you. There can be a huge difference between a few dollars and a company that promotes “cheap” SEO services versus a company that does not.
Free SEO services are services that you can utilize by yourself or within your own company. For instance, a company can utilize Google analytics for free and see what keywords are driving people to their business. This helps to create more website content that continues to drive business. You can also write your own content for your website, meaning you won’t have to pay for the content. You can also customize your SEO campaign to fit your business because you know your clients and business the best!
Cheap SEO services will offer your business low-cost support, but these are often poor performing. You rarely see a return from these services because the company is often more invested in larger clients. They hold to your budget by bypassing critical components that lead to a successful SEO campaign. They will not give you customize your SEO campaign to your or your business and will give you a copy-paste approach. Unfortunately, SEO is not one-size-fits-all which can affect the return.
Affordable SEO services are more trusted companies that can be tailored to your business. They work within your budget, but they want to utilize your marketing budget to give you the tools you need to track your search engine optimization. The budget that these companies work with is different depending on the size of your company and what you are expecting from them. No matter what they charge, they offer you with a better reputation and a more likely return.
Why Is Search Engine Optimization Important?
Search engine optimization is important for several reasons. First and foremost, SEO websites pull in quality traffic to your site. People who are searching for your business are pulled to you because they have a problem and you have the solution. People that find websites through search engines are also more likely to be converted from a looker to a buyer. If you’re looking to pull in new clients and business, this is the best way to do so.
Another good thing that search engine optimization brings to you is that your client acquisition rate can be significantly decreased. Rather than paying for advertising, people that find your company through search engines are costing you nothing. Unless you have paid for your content to be written, your cost is zero.
Search engine optimization is a long term strategy for your business that can drive consistent views to your site. The promotion received through this strategy also drives traffic twenty-four hours a day and seven days a week, unlike advertising that can often have daily maximum ads that are run.
Because of the trust that your clients place in search engines, SEO will only drive business to you.
What Are the Numbers Behind SEO?
When many people assess whether a marketing plan is working, they need data. SEO is something that is measurable. First of all, you can measure your conversions. The number of clicks versus the number of customers or purchases can easily be converted into a conversion percentage. Not only that, but you can also measure the progression of your site through the search rankings. You can also utilize tools to measure what search keywords are driving business to your site. This is important because it can help you rewrite content on your website to better fit the numbers you are seeing. You can alternatively hire an SEO company to measure this for you.
If you’re concerned about the effectiveness of SEO, there have been multiple studies done over how search engine optimization works. For instance, one study acknowledged that you receive ninety percent more clicks through search engine optimization than through any other source. Seventy percent of search engine users skip paid advertisements, so, it can be more beneficial to ensure you are higher in the search engine rankings.
How Can SEO Help Me As a Small Business?
SEO isn’t just for large businesses. It actually helps smaller businesses gain an edge over corporations. While it is difficult for you to outspend a large competitor on advertising, search engine optimization is free and can help you gain higher ranking in search results than even large, corporate operations.
Search engine optimization also allows you to break into new markets. By going in the backdoor with clients through SEO, you can create website content that will specifically work toward the keywords that will drive your business. You can then count on search engines to drive traffic straight in your door from all over the world. This increases the value of your business and marketing value all because you did a little prep work.
What Can I Do to Ensure My Website is SEO friendly?
If you’re reading this far, you are probably considering writing your own web content. To ensure that you are doing this correctly, you need to understand how each search engine works. Search engine optimization is simple, as long as you know what search engine algorithms look for in a website. Due to the modern technological age, most of what the almighty Google looks for is already known.
To create SEO content for your website, you need to know what it is that is being looked at. Following these guidelines can ensure you get better search engine results.
Words Matter: When a search engine pulls results, it weeds out only the results that include those search terms in the the correct order. For instance, if you are looking for tree cutting, it weeds through all of the websites on the internet that have “tree” and “cutting” and only includes results that have both of those terms.
Titles Matter: Every page on your website has a title. This is not just the content title, but the title that is built into the code. Search engines pay close attention to these because they are usually summarizations of what the page is about.
Links Matter: Search engines also look at what websites other pages link to. Search engines like when other websites link to yours. Search engines usually think that this means your page includes good information. However, they also recognize that people try to fool search engines by creating bogus pages that link to your site. Too many links are a bad thing. You need to make sure that you have a good balance and that you are not creating links to your own website, but are including them on reputable website.
Words Used in Links: The words that you use as links and around links also greatly affect how search engines drive traffic to your site. If a website links to your site and says that you are the best place to buy shoes, any person who searches for shoes on a search engine is more likely to find your site.
Reputation: One of the things that Google looks at when they direct traffic to your site is the reputation that you have with clients. If your website has frequent visitors and consistently new and engaging content for your clients, they are more likely to direct traffic to you. The same is true of their review system. If you have a higher rating on the Google review system, your business is more likely to rank higher in the search results.
While the formulas for search engines are extremely refined and change on a consistent basis to make sure that they are providing the best content for their users. The best way to make sure that your search engine optimization is working for you is to have engaging content that works around the basics of the formula.
When you are looking into SEO for your company, it is important to do your research and make sure that you are utilizing all of your resources effectively. While SEO can be free if you do it in-house or by yourself, there are also companies that will help you to optimize your customer experience and the traffic driven to your website. As long as you are tracking your keywords or paying for an affordable service to track these numbers for you, you can keep increasing your search engine rankings and keep increasing the traffic that is coming to your company.